Tapit Co-Founders, Gavin and Garrett, plan launch of new rewards platform with Drogheda businesses through Zoom recently
Tapit, a new app developed by Tapit Labs Limited to reward shoppers for shopping local, is on its way to Drogheda with a release date of 25th July 2020.
In person shopping has been badly hit with the lockdown and the COVID-19 pandemic. Two young entrepreneurs, Garrett Gunn and Gavin Duffy both from Cavan, have created a platform that rewards shoppers and helps retailers promote their business.
They are launching their platform in Drogheda, prior to a nationwide release. Drogheda & District Chamber are delighted to support this innovative platform and their launch plans.
Tapit is a rewards programme for shoppers with a difference. It’s like other loyalty programmes that people have become used to using with two differences. Firstly, cash rewards are gathered straight-away. There’s no waiting for points to turn into vouchers. Secondly, there is no need to search bags, pockets or wallets looking for your card to get stamped or swiped. It happens automatically.
This makes Tapit an easy way for retailers to reward loyalty and shoppers to show their loyalty to local shops as the recovery gets under way.
A user simply collects a cash amount every time they shop using their linked debit or credit card with the retailers on the app. The shopper gets an instant alert informing them how much cash has been earned after they’ve purchased. Once a threshold of €25 is reached, it may be deposited straight back onto their bank account or credit card account.
“We wanted to create a rewards programme for shoppers that was accessible for everyone. No frantically digging around your bag or checking points for the little card.” said Garrett Gunn, Co-Founder of Tapit.
“We also wanted to make it attractive to retailers. There’s no additional training with this initiative. Retailers have another platform to advertise on, one they don’t pay for until a transaction is made. It’s win-win for everyone, particularly as we begin to open up after our lockdown.”
How it works is easy. A shopper downloads the app on their smartphone. Debit or Credit card details are securely entered into the app. All payment card details entered are encrypted and stored securely. When a shopper shops in one of the stores on the app, they get a notification to say a cash amount has been deposited into their Tapit account.
With a move toward not handling cash due to the perception of cash carrying harmful bacteria as well as the limit increase on credit taps, card usage as a means of payment will become the norm.
This is an app aimed at supporting retailers to market their business in a new way. “Our goal is to help businesses of all sizes with marketing to mobile users – Tapit App works effectively for businesses with their marketing budgets as they can exactly qualify their marketing spend as it’s a Pay on Transaction service. No other marketing channel can offer that at present.” said Gavin Duffy, Co-Founder of Tapit.
“It’s important to shop local.” said Robert Murray, Vice President of the Drogheda & District Chamber. “If we want our local town to have shops, as a community, we need to support them. This is a great initiative to support retailers as they begin to open their doors and it’s a win for customers too. That’s why we’re behind the July launch of this app. It’s clever shopping.”
The shops and businesses around Drogheda Town Centre that will start on the app on launch date include Scholars Townhouse Hotel, The Design Gallery, Five Good Things, Tuites Butchers, The Crafty Fox, Fifty4 Seafood Bar, The Golf Bag, Peter Street Pharmacy, Kierans’ Deli, Kevin McAllister Electrical, West End Salon, Scotch Hall Shopping Centre (gift cards) and Brian Reynolds Mazda & Fiat.
As the programme rolls out, more retailers are expected to join.
The app launches in July and anyone wanting to register their interest, as either a retailer or a shopper, can visit https://tapit.ie and add your name to the waitlist. You’ll be the first to be informed of any news. Follow the story on social media using #TapitRewards.
Those who register early are in with a chance to win one of three €50 vouchers to be spent in participating retailers.