Tourism Ireland is rolling out a new €600,000 campaign promoting the Wild Atlantic Way and highlighting direct flights from the United States (from New York, Boston and Chicago) to Shannon Airport, operated by Aer Lingus and United Airlines.
The campaign includes a new 30-second video featuring Irish photographer
Conor Vaughan, who describes and praises the breath-taking landscapes and
scenery of the Wild Atlantic Way. The video is being shared on YouTube
and Facebook, as well as on popular media websites in the United States,
and will be seen by millions of people across the US. It encourages
viewers to “fly direct to Shannon Airport from Boston, Chicago and New York”.
The aim of the campaign is to highlight Shannon Airport as the gateway to
the Wild Atlantic Way and raise awareness of, and drive holiday bookings
to, this part of Ireland. It will run until the end of June and will
deliver around 70 million impressions (opportunities to see), as well as
258,000 referrals to third-party tourism businesses.
To view the video, click here.
Tourism Ireland campaign in the US highlights Shannon Airport as gateway to Wild Atlantic Way
Tourism Ireland is rolling out a new €600,000 campaign promoting the Wild
Atlantic Way and highlighting direct flights from the United States
(from New York, Boston and Chicago) to Shannon Airport, operated by
Aer Lingus and United Airlines.
The campaign includes a new 30-second video featuring Irish
photographer Conor Vaughan, who describes and praises the
breath-taking landscapes and scenery of the Wild Atlantic Way. The
video is being shared on YouTube and Facebook, as well as on popular
media websites in the United States, and will be seen by millions of
people across the US. It encourages viewers to “fly direct to Shannon Airport from Boston, Chicago and New York”.
The aim of the campaign is to highlight Shannon Airport as the
gateway to the Wild Atlantic Way and raise awareness of, and drive
holiday bookings to, this part of Ireland. It will run until the end
of June and will deliver around 70 million impressions (opportunities
to see), as well as 258,000 referrals to third-party tourism
businesses.
To view the video, click here.
Click here to read our press release.