Energy company Flogas Ireland is ‘greening up’ for an electric summer with the launch of its new Green Electricity* campaign. It encourages house holders to switch to a 100% Green alternative for their electricity, while saving some money along the way. Paul Kenny, general manager, Flogas Energy (pictured) said “Sustainability, cost and local community involvement are the key areas customers tell us that matter in choosing an electricity supplier. Many customers don’t yet know that Flogas offers electricity and we feel that they will be excited to hear that a locally based, established Irish energy company who they have dealt with for decades, is now offering them cost effective 100% green electricity.” .
The campaign is aimed at residential customers in specific regions of the country where Flogas has built up a strong awareness as a provider of natural gas and LPG for many years.
The creative seeds of the idea stem from the growing public desire to lessen the environmental impact of home energy use, which accounts for one quarter (25%) of all energy related carbon emissions in Ireland, according to the Sustainable Energy Authority of Ireland (SEAI). It will let customers know that they have a new and cost-effective alternative to their present electricity supplier.
Flogas is offering up to €200 cashback** for all customers prepared to make the switch to a cleaner future and fixed discounts for up to two years.
Less than 20% of homes switched electricity provider in the last 12 months which means that many are missing the opportunity of reducing their carbon footprint - as not all suppliers offer 100% Green electricity, and many customers are paying more for their home electricity than they need to.
Recognising the huge move this year to an “outdoor summer”, the campaign starts in late July and will use local and national radio and outdoor advertising, personalised to local areas.as well as PR and social media. In line with the focus on sustainability, all outdoor posters are being printed on recycled paper.
As Paul Kenny says “Switching is easy, just call Freefone 1800 200 052 or visit flogas.ie”