Designed for owners/managers of tourism businesses that want to drive sales from the domestic market through low cost and no cost marketing and PR tactics and optimisation of their online presence.
Workshop 2: - How to build your Digital Campaign for 2021
Monday 10 May, 10:00am - 12:00pm
Workshop 1: - Leveraging Available Assets, Channels and Resources
Tuesday 4 May, 10:00am - 12:00pm
The closing date for registration for these two workshops is Tuesday, April 27
This event is limited to 35-40 participants. Should demand exceed these numbers, further workshops may be offered at a different time/date to that scheduled here.
Who should Attend?
Attendance at these two online workshops is recommended for individual businesses that want practical advice, hints, and tips on how to promote and sell to the domestic and local visitor.
Due to the interactivity of the workshops, there are limited places available – 2 representatives per business. The first workshop will focus on sales channels, marketing, and PR, the second workshop on digital activity.
Identify the best sales channels and optimise your presence in them.
Review your messaging, both to align with Fáilte Ireland domestic campaigns and to maximise conversion from interest to booking.
Leverage Ireland’s Ancient East messaging to build your story within the brand proposition.
Segment and use your customer database.
Create captivating imagery and video with minimal budget.
Untap the potential of PR (if you don’t work with a PR agency) with guidance on creating newsworthy angles, media relationships and working with boggers and influencers.
Optimise your website and understand/set up Google Analytics.
Set up other useful tracking like Google Search Console and Google Alerts.
Use social media to drive sales and conversions, not just awareness and engagement.
Understand what a realistic budget for your digital strategy is.
Get best practice creative tools.aximise return on investment (ROI) on third party channels.
Fáilte Ireland, 88-95 Amiens Street, Dublin 1, Ireland, D01WR86