Member Spotlight -AdSpark Digital

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Member Spotlight -AdSpark Digital

Where did the idea come from?

After running digital marketing campaigns for our own e-Commerce business for 2 years, we noticed a gap in the market for local businesses to maximise their advertising budgets using social media, in particular - Facebook. With 5 new Facebook profiles created every second worldwide, companies can't afford to ignore their growing target audience.

Gareth and I could also see how much companies were spending on more traditional marketing that wasn't trackable; leaflet drops, billboards etc., and not utilising social media advertising at a time when approximately 70% of searches are done on mobile devices. That's when we decided to set up AdSpark Digital to offer a digital marketing service to clients that would give them a better return on investment on their marketing spend.

How has the business had a positive impact on Drogheda? 

We have had the pleasure of meeting and working with various different local businesses. With each clients' ad campaign we are able to provide statistics that speak for themselves - increased revenue and brand awareness, building customer databases that can be re-marketed to, and greater social media presence. It's a win win for everyone.

What do you think has been your biggest achievement with the business?

Some businesses feel frustrated that they don't have more time to spend finding and reaching out to their potential audience. They can also feel overwhelmed trying to stay up to speed with the fast changing ways of social media and the fear of missing out can set in!! Businesses have to move with the times and they are a changin!! You have to be open to new ways of advertising and marketing and that's where AdSpark Digital can step in. We try to take that burden or worry away allowing business owners to do what they do best; running their business.

What’s next for AdSpark Digital and the business in Drogheda?

AdSpark Digital will soon be based in The Mill - Drogheda's first purpose built community enterprise centre which we are really looking forward to. This will provide us with an opportunity to network and collaborate with like-minded entrepreneurs and it is an ideal environment for client presentations and meetings.
Next on our 'to do' list is to service clients nationwide and dip our toe into The UK market and further afield. That's the beauty of the world wide web, it is exactly that.

Tell us one thing people might not know about the business

Not only do we provide social media advertising but we also offer email marketing, messenger bots and sales funnels as extra services to our clients.
We are currently working on introducing an Omni PPC package that will provide our clients with an all encompassing marketing campaign covering the 5 main social networks across YouTube, Facebook, Google's display network, amongst others.

What is the best piece of business advice you’ve ever been given? 

 If you Want Different Results, You Have to Try Different Approaches
You have to be open minded and admit when something is not working then change it. Like most things, when you do make that change you'll kick yourself for not doing it sooner!   Afterall, the definition of insanity is doing the same thing over and over again, but expecting different results!  